Hocking and Drake settled on its moniker not because of any association with the state of Virginia—its origins are actually in Indiana—or in honor of any particular lady.

As is the case with Diddy and DeLeón, Drake landed an equity stake in Virginia Black after putting his own money into the venture (“I wouldn’t have allowed it any other way,” says Hocking). Virginia Black is a collaboration between multi-platinum selling Hip Hop icon Drake and Brent Hocking, the founder of DeLeón Tequila. Virginia Black is a collaboration between Brent Hocking (who created the DeLeón Tequila range) and Drake. Hocking struck a deal with the distiller MGP to create a blend of two-year, three-year and four-year bourbons.Virginia Black is a "personally selected collection of two, three, and four-year old Bourbon Whiskey focused on a high-rye content and finished with a decadent profile.

Even an insidery whiskey blog that dubbed Virginia Black “craptastic” commended it for not going the flavored-liquor route: “Finally someone has the balls to say, ‘Here, women, drink this—it’s whiskey. Uniquely positioned to redefine American whiskey, Virginia Black will engage enthusiasts irrespective of spirits preference or experience.Perfect Serve – Virginia Black Whiskey is best served neat to enjoy its complexity and flavours, or with a couple of ice cubes for a more refreshing edge. Now, he’s got a new spirit backed by a younger rapper: Virginia Black whiskey, the first liquor venture undertaken by Drake , who ranks No. If the women love it, the men will follow,” Hocking mused; Drake seemed a perfect conduit to attract both demographics.

Virginia Black made headlines for its record-breaking debut at the Liquor Control Board of Ontario (LCBO) in Ontario, Canada. Originally launched in 2016, Virginia Black was the outgrowth of a meeting between world-famous entertainer Drake and luxury liquor mogul Brent Hocking. Bottled up in a gold-capped container that would look more at home on your grandmother’s perfume shelf—or perhaps on the cover of Drake’s throwback-themed album T ake Care—than at the local watering hole, the whiskey matches the aesthetic of Hocking’s Los Angeles office, which is replete with shag rugs and neon lighting. By using this Web site, you signify your assent to the Terms and Conditions and this Privacy Policy. The smooth flavour profile means that it’s ideal for drinkers who haven’t necessarily delved deep into the world of whiskey but are looking for a way to explore it further.Some combination of money and passion undoubtedly motivated Jay-Z to become part-owner of D'Usse cognac, and Matthew McConaughey to develop a whiskey for Wild Turkey (via Men's Journal). Their new whiskey was launched to great fanfare in 2016 and broke records for first day sales at the Liquor Control Board of Ontario!