Gift Card Management
Reselling
Strategic Approach
SVM's business-to-business (B2B) and business-to-consumer (B2C) services are focused on establishing and building strong relationships with existing and new buyers. We use a proactive, consultative approach that both generates repeat and recurring gift card sales for SVM's card partners and cements our position as the premier provider of choice for gift card buyers.
Sales and Marketing Capabilities
SVM's sales and marketing capabilities in the UK include:
Sales:
- B2B Sales - Outbound sales, communication and relationship management of UK B2B buyers and prospects
- Leveraging existing relationships with US multinational clients that have a UK need for gift cards
- New Business development- Outbound sales team responsible for establishing relationships with new, high value B2B prospects
Marketing:
- Multi-Channel Approach - Targeting existing buyers and new prospects
- Internet Marketing - search engine optimisation for the SVM site, online magazines and network sites
- Targeted Mailings/ Emails - Prospect databases of potential buyers
- Coordinated Prospect Campaigns - Mailings, emails, sales calls, meetings
- Trade Show Exhibitions - Business-to-Business trade shows
- Industry and vertical publications
- Advertisements - Business orientated
- Promotions and Incentives - Co-marketing with complimentary partners
For more information, please contact Esme McQuillan on 07771524573 or by email esme.mcquillan@svmcards.com.
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